"COMMON SENSE BUSINESS"
Columns for 2005
By Stan Rosenzweig
Keeping the nut low
Several years ago, TV and movie star Jack Klugman was being interviewed on
one of the prime time interview shows, when he was asked one of those "secret of
your success" questions. It was after "Odd Couple" and "Quincy" had run their
courses and Mr. Klugman was then considering retirement.
The question was, "What advice would you give to a newcomer, someone who is
just entering the entertainment field?"
One might expect his answer to do something with polishing one's craft, or
managing one's image, or where best to live and work. But it wasn't anything to
do with learning, or style, or geography. It had to do with managing
finances.
"My advice is simply to keep the nut low." Said Mr. Klugman. "Spend money as
if you are never going to work again and you'll never be under pressure to take
work you don't think will help your career."
That interview was a turning point for me. I saw the similarity between
struggling actors waiting on tables to pay the rent and struggling entrepreneurs
trying to hold on when the cash isn't flowing as well as the business plan
projection said it would.
Many stars on the rise, and stars who have already risen, seem to spend as if
success isn't cyclical. Ah, but it is. By and by, those who do not save for
those Biblical lean years create their own little recipe for disaster.
I've learned to "keep the nut low" from my orneriest, stingiest clients
-those whom I would expect to still negotiate the price of a life raft even as
they are ankle deep in water on a sinking ship. On that experience, here's what
to do:
1. Never buy it unless you can prove you absolutely need it. Successful
companies do get things done without buying new computers and printers every
three years.
2. Constantly test your buying assumptions. If you bought one and didn't turn
a profit, and the second wasn't profitable, it's a good bet that the third isn't
going to be better. Shut mistakes down quickly.
3. Check ALL your bills, even the ones you don't understand. 80% of all phone
and utility bills, for instance, are reportedly incorrect. They aren't always in
the vendor's favor, but they mostly are. I've seen overpayments of hundreds of
thousands of dollars, because folks find complicated bills too, uh, complicated
to analyze.
4. Check inventory by more than one person. I'm not saying that your
warehouse is full of crooks, but remember President Reagan, who said, "Trust,
but Verify."
Remember, a dollar saved is not just a dollar earned. It's your dollar
earned. Tuck it away with all the other dollars saved and it will never be
lonely.